Nspira Management Services - DGM/GM - Digital Marketing

Position: DGM/GM - Digital Marketing

Location: Hyderabad

Experience: 6+ Years

Job Description:

Nspira is a leading Education Management Services company which enables Narayana Group to operate 600+ branches seamlessly. We are a profitable company and funded by Morgan Stanley PE Asia and Banyan Tree. We operate in the space of B2C education / ed-tech industry

We as a company have been quick to adopt new technologies and have started to rely upon digital marketing for better outcomes

We are looking at a young, smart and levelheaded person to join our core team to drive Digital Marketing for one of our education verticals. Recruit/lead a bunch of marketeers, content/copy writers, designers etc.

Responsibilities:

Marketing Strategy

- Understand our current positioning and sell in the market; benchmark against the competition

- Develop/improve our current strategy to suit the digital age

- Collaborate with Business Heads to roll out the strategy

SEO & Website:

- Improve organic traffic

- Strengthen Lead Generation from SEO/SEM and Google Analytics

- Optimize website and product related online platforms for SEO efficacy

- Monitor competition and execute ideas to stand out organically

Lead Generation:

- Growth hacking and driving lead generation aggressively across all channels

- Facebook

- AdWords

- Instagram

- Other Social Media

- Measure and constantly optimize campaigns across all channels

Video and Content:

- Manage and improve all product related content including collaterals & website

- Actively manage content writers to create blogs targeted to customers across the sales funnel

- Creating content for social media campaigns

- Ability to hire and manage content writers (in-house & outsourced)

- Leveraging YouTube to drive branding and traffic to the website

Required Skills/Experience:

- At least 6+ years of experience in Marketing with a minimum of 4+ experience in Digital Marketing

- Proven work experience in a mid-senior position in Digital marketing

- Demonstrable experience in designing and implementing outcome oriented digital marketing campaigns across email, social media, AdWords

- Strong understanding of SEO

- Strong grip on content marketing

- Familiarity with web design

- Familiarity with video content creation and marketing on YouTube

Preference for Candidates:

- With relevant experience in education/ed-tech segment or consumer tech

- Demonstrated outcomes in previous roles