Nspira - Head - Marketing

Head Marketing

Job Description: Head - Marketing

- Nspira is a leading Education Management Services company which enables Narayana Group to operate 600+ branches seamlessly. We are a profitable company and funded by Morgan Stanley PE Asia and Banyan Tree. We operate in the space of B2C education /EdTech industry

- We as a company have been quick to adopt new technologies and have started to rely upon digital marketing for better outcomes

- We are looking for a smart, levelheaded and experienced person to join our core team to drive Marketing for the Group and setup up capable teams who can help the company reach its medium/long term goals

Location: Hyderabad

Responsibilities:

Marketing Strategy:

- Understand our current positioning and sell in the market; benchmark against the competition

- Develop/improve our current strategy to suit the digital age

- Collaborate with Business and Sales Heads to roll out the strategy

- Design a multi channel strategy, budgets and measure ROI

Branding & PR:

- Be the custodian of Narayana Brand across all channels

- Elevate and make the brand most recalled among students/parents in 2 years' time ATL, BTL

- Plan ATL, BTL campaigns with the central and local heads for all the states

- Detailed execution plans and measuring ROI from the spends

SEO & Website:

- Improve organic traffic

- Strengthen Lead Generation from SEO/SEM and Google Analytics

- Optimize website and product related online platforms for SEO efficacy

- Monitor competition and execute ideas to stand out organically

Lead Generation:

- Growth hacking and driving lead generation aggressively across all channels

- Facebook

- Adwords

- Instagram

- Other Social Media

- Measure and constantly optimize campaigns across all channels

Video & Content:

- Manage and improve all product related content including collaterals & website

- Actively manage content writers to create blogs targeted to customers across the sales funnel

- Creating content for social media campaigns

- Ability to hire and manage content writers (in-house & outsourced)

- Leveraging youtube to drive branding and traffic to the website

Required Skills/Experience:

- MBA from a good Business School

- At least 12+ years of experience in Marketing with a minimum of 3+ experience in Digital Marketing

- Proven work experience in a senior position in marketing

- Handled large marketing budgets and should have optimized customer acquisition cost

- Demonstrable experience in designing and implementing outcome oriented digital marketing campaigns across email, social media, Adwords

- Should have handled 1-10 and 10-100 growth part of any consumer company

Preference for Candidates:

- With relevant experience in education/EdTech segment or consumer tech

- Demonstrated outcomes in previous roles

- Handled at least a 20+ member team