Job Purpose:
- The role entails providing financial solutions to meet the requirements of the HNI customers and ensure value added customer service.
- The role will closely collaborate with the product and operations teams to drive effective customer acquisition, servicing and deepening.
- The role bearer is responsible for NTB non-resident clients and manage the relationship for a designated branch contributing to the larger branch banking channel objectives.
Key / Primary Responsibilities of the Role/List the primary deliverables:
- Responsible for increasing liabilities size of relationship via balances in accounts of existing HNI customers and enhancing customer profitability by capturing larger share of wallet
- Review the inflows and outflows in the mapped HNI accounts and also proactively tracks HNI visits to India
- Establish close connect with the existing customers through mailers and phone calls and share insights on the fluctuations in interest rates, exchange rates and various product offerings
- Generates new sales leads for HNI customers through referrals from existing clients, HNI brokers, stock brokers, expats of shipping companies, etc.
Secondary Responsibilities:
- Evaluate the growth strategy based on competitor analysis and feedback from different channels/customers
- Recommend process changes in order to improve service efficiency and quality across the branch network.
- Demonstrated Ability in sales planning and conceptualize promotions and marketing initiatives
- Knowledge of the Banking Industry, FEMA regulations governing HNI business, HNI / HNW Customer Behaviour, Money and Financial Markets
- Managerial & Leadership Responsibilities - (if applicable)
- Attract and retain best-in-class talent for key roles in their reporting structure
- Monitor key parameters on employee productivity, hiring quality and attrition rates and make necessary improvements, Enable teams to drive growth targets by providing necessary support
Key Success Metrics:
- CA/SA and TD growth targets, Customer Acquisition targets, Product Cross Sell targets
- Involved in increasing customer engagement through cross - selling Investment Products like Life Insurance, General Insurance, Gold Coins, etc. and other non-investment Products like Forex, Remittances, Loans, etc. to new and existing customers
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