Job Description: Channel Marketing Manager.
- Strategize channel marketing programs for sales growth and revenue enhancement.
- Develop profitable marketing plan based on industry trends and competitor activities.
- Evaluate existing marketing programs and recommend changes for improvements.
- Supervise marketing team to plan and conduct campaigns, trade shows, and other promotional events.
- Ensure that partners are up-to-date with product features and capabilities.
- Build Partner Engagement and retention metrics.
- Work with team in executing marketing plan to support product positioning and branding initiatives.
- Maintain templates for sales proposals, white papers, and reports
- Stay current on market trends, industry standards, and competitors.
- Inform management of potential competitive threats and propose corrective actions
- Perform business reviews and provide improvements.
- Monitor and manage expenses within the allotted marketing budget
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