Position Title -Product Manager - Transplant
Job Description -
Development, implementation and accountability for operational plans which optimize profitability, market share and revenue growth for a brand (s) in the short and long term.
- Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
- Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
- Liaison with external agencies to deliver initiatives for brand
- Accurate management of budgets for brand.
- Creates and delivers operational plans appropriate to life cycle of brand to optimize return for Novartis.
- Delivery of sales targets - Full accountability for brand and delivery of all programmes related to it.
- Understanding and use of marketing principles and C4/MPH process to deliver to customer needs
- Disease and market understanding to develop customer insights through appropriate techniques/tools
- Support and Build team to achieve team goals
- Management of external agencies to meet team goals
- Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies.
Minimum requirements -
- University degree or equivalent in Science, Marketing or Business qualification, - 3-5 years field sales experience or related marketing services experience and brand management experience.
- Product executive or related marketing services experience: 12-18 months
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