Novartis - Manager - Digital Marketing

Job Purpose:

To create and drive a unified digital strategy across Oncology to optimize costs & achieve sustained growth by

- Increasing Reach and Engagement with MEs

- Improving Patient Experience

- Simplifying Processes while improving Inclinic effectiveness, data driven insights and streamlining drug access

Major Accountabilities  

INCREASING REACH AND ENGAGEMENT WITH MES

- Establish Omni-channel engagement capabilities with Oncology network

- Facilitate and enhance reach to Multi-specialty MEs

- Increase reach to MEs in Tier II/III locations

- Digital business development to affiliate partner websites such as medical society websites

IMPROVING PATIENT EXPERIENCE

- Support disease awareness to improve diagnostics and early detection

- Expedite patient enrolment through digitization

- Empower patients with right information and treatment adherence solutions

SIMPLIFYING PROCESSES

- Improve in-clinic effectiveness through MCE (Multi Channel Engagement)

- Data driven insights for targeted information dissemination to MEs

- Streamline drug access through digitization

- Conceptualize and implement creative and impactful email marketing campaigns.

ANALYTICS SKILLS

- Manage marketing analytics efforts to deep dive user behaviors on/off line and drive future marketing efforts

- Utilize digital marketing analytics tools to establish impactful KPI and assess results

Project management

- Deliver digital projects on time, on budget, on quality and exceeding customers expectation

- Communicate seamlessly with cross-functional team across sales, marketing, medical, legal, global counterparts and more

Innovation gene

- Embrace cutting edge technology and lead change with passion 

Experience- 4 years of experience within any digital or online related business like online marketing consulting, online agency or ecommerce.

Competence

- well-rounded understanding of digital marketing with current industry regulation and privacy act

- strong project management, interpersonal, communication and leadership skills with the ability to work under firm deadlines and within a rapidly changing environment

- positive mental attitude and patience to communicate and educate internal users on digital marketing

- basic knowledge of web design, Adobe creative suite, any CRM

- high interest in digital solution absolutely necessary