This role is responsible for the full-funnel DTC and third-party marketplace acquisition and retention / lifecycle marketing channels with key KPIs including&nbsp;revenue, new customers, repeat customers, AOV, and CAC. Key tasks: - Deploy daily campaigns and triggered flows to the brand audience for key channels - email, SMS and push notifications. Execute A/B tests to optimize campaigns for revenue and engagement. - Oversee and optimize marketing automation strategies to drive customer retention and sales, including lifecycle emails, personalized triggers, and daily campaigns. - Maintain, publish, and optimize regular (daily, weekly, monthly, quarterly) reports that track channel and customer-level performance. - Provide regular reporting and analysis on campaign performance with clear direction to the team on what they can try to do differently to drive increased performance. - Translate reporting insights into recommendations for the marketing team and cross-functional partners on how to drive sales and increase customer performance and LTV. - Define and implement the testing agenda for campaigns and automation flows including segmentation, messaging, frequency, send day/time, personalization, etc. - Manage promotional codes calendar, including sharing promo codes with our affiliate partners, making sure the team is aware of the promotional strategy and that it is implemented across channels. - Develop new segmentation and targeting strategies based on customer data and business needs. Develop customer-facing tests to maximize customer engagement and lifetime value. - Monitor competitive landscape to identify industry trends and best practices. Requirements: - An engineering or computer science background is preferred - Experience with Google Analytics and marketing automation tools - 3-5 years of email, retention, and/or performance marketing experience, preferably in the e-commerce industry. - Strong analytical skills and proven track record of turning insights into actionable plans. - Solid understanding of the retail, e-commerce, and email marketing industries and KPIs. - Ability to react to changing business needs by modifying plans and adjusting deliverables efficiently. - Strong project management skills managing deadlines, calendars, and data needs. - Strong organizational and time-management skills; ability to react to shifting priorities and manage multiple projects at once. - Strong written and verbal communication skills. - Team player with the ability to build relationships to achieve team goals. Location: Defence Colony, New Delhi Type: Full-time Availability: Immediate Company Profile: - Nourish Mantra is a premium skincare brand selling in India and USA. Loved by Forbes, Vogue, Cosmopolitan etc, the brand is all set to begin distribution in Canada, Australia and the UK. - Nourish Mantra is a part of NECO Group which is a 45-year old established industrial group with a turnover of INR 4500 Crore and the flagship company publicly traded in the Bombay Stock Exchange.

Delhi

Delhi NCR

Nourishmantra - Manager - Growth & Retention Marketing 

Nourishmantra - Manager - Growth & Retention Marketing  ,Job Description for Nourishmantra - Manager - Growth & Retention Marketing  in Oxys Beauty Private Limited in  Delhi Delhi NCR for (3-8) years of experience. Apply Now!

Job Description for Nourishmantra - Manager - Growth & Retention Marketing  in Oxys Beauty Private Limited in  Delhi Delhi NCR for (3-8) years of experience. Apply Now!