NoPaperForms - Manager - Product Marketing

NoPaperForms Solutions Pvt. Ltd. an Info Edge funded Company, headquartered in New Delhi is India's leading SaaS based EdTech Company, revolutionizing the admissions management landscape in the country and growing rapidly.

Company Location: Okhla Phase 3, New Delhi

Job Location: Delhi NCR

Designation: Product Marketing Manager

Job Description

We are looking for a Product Marketing Manager to drive adoption and growth of our products. As a Product marketing manager you should have a strong grasp of current marketing tools and strategies. Product marketing manager will be working with product, customer success team to enable our clients to utilize our SaaS based product.

You must be passionate about working in a hyper growth environment.

Essential Duties & Responsibilities

- Develop product marketing strategic plan and execute end-to-end marketing function with accountability for product usage, inbound lead generation, brand visibility, and marketing campaigns

- To Develop campaigns & schemes to engage customers & measure their effectiveness

- Develop marketing strategies to support on boarding, lifecycle, engagement and retention programs

- Ensure the right level of alignment, consistency in approach across product marketing organization to maximize growth and scale impact

- Work with Product Management team to incorporate client use cases in product

- Execute Marketing automation and workflow for partners / in-house teams

- Analyze the campaign reports of partners and Inspire action through data-driven insights

- Enable Partners to use our Marketing tools and products in best possible way

- Setup advance tracking with Google Analytics/ Tag Manager / Pixels

Desired Skills & Qualifications

- Graduate: B.Tech./B.E/MBA

- 3-7 Years of Experience in Product Marketing / Digital Marketing

- Product marketing experience in the B2B SaaS internet industry will be a plus

- Customer service orientation and experience in a client-facing capacity

- Strong Knowledge of Digital Marketing, Analytics Tools and Platform.

- Strong knowledge of Google Product ecosystem (Tag Manager, Ads, Analytics etc )

- Strong process/project management, prioritization, and multi-tasking capabilities.