- Strategise, plan & execute marketing communication projects
- Define brand positioning and marketing strategy for various products
- Collaborate with product management team to develop product positioning and messaging that resonates with our target buyer personas.
- Sales Support: work closely with the sales team to define a set of sales tools and materials.
- Responsible for the development and implementation of all communication and Point of Sale strategy
- Ensure the right level of alignment, consistency in approach across product marketing organization to maximize growth and scale impact
- Creative Ideation and Concept Development
- To Develop campaigns & schemes to engage customers & measure their effectiveness
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