NoBroker - Senior Brand Manager

About the Role:

This role is in the central marketing team. This team is responsible for demand generation, traffic, users & installs. Primary impact of this role is to optimize the deployment of traditional media elements to drive business objectives.

Main Responsibilities:

- Understand, Develops and updates consumer portrait &consumer engagement funnel for the brand and vertical s

- Activates Brand Essence

- Develops and updates consumer portrait, understands the key category drivers. Contributes to the category strategy, defines and develops desired customer communication.,

- Ensures consumer centricity, applies Innovation levers, contributes and executes to innovation pipeline, relevant renovation for the verticals

- Contributes to development and executes strong, functionally aligned brand. Tracks and monitors the category performance and strategic alignment.

- Contributes to the development of business plans and Big Ideas. Customer engagement strategies and creates attractive and rewarding brand experiences.

- Works in partnership with the internal creative teams to ensures all brand communication contributes to enhancing the brand image