NoBroker - Senior Brand Manager

Senior Brand Manager

Job Purpose:

This role is in the central marketing team. This team is responsible for demand generation,traffic, users & installs. Primary impact of this role is to optimize the deployment of traditional media elements to drive business objectives.

Roles and Responsibilities:

- Understand, Develops and updates consumer portrait & consumer engagement funnel for the brand and verticals

- Activates Brand Essence

- Develops and updates consumer portrait, understands the key category drivers. Contributes to the category strategy, defines and develops desired customer communication.,

- Ensures consumer centricity, applies Innovation levers, contributes and executes to innovation pipeline, relevant renovation for the verticals

- Contributes to development and executes a strong, functionally aligned brand. Tracks and monitors the category performance and strategic alignment.

- Contributes to the development of business plans and Big Ideas. Customer engagement strategies and creates attractive and rewarding brand experiences.

- Works in partnership with the internal creative teams to ensures all brand communication

contributes to enhancing the brand image.

Education & Experience: Alumnus from Tier 1/Tier 2 Business schools with minimum 4 years of experience in Brand Marketing experience preferably in Retail/FMCG industry