NoBroker - Director - Marketing Analytics

Director - Marketing Analytics

Overall Responsibility :

- This role is in the central marketing team. This team is responsible for demand generation, traffic, users & installs. Primary impact of this role is to generate insights from data & help teams with impact assessment & course correction.

Primary Responsibilities :

- Primary responsibility of the role is around data analytics and insights generation.

- Making sure the right data is getting captured, working on dashboards, daily/weekly reports, helping in planning & measuring campaign performances are core responsibilities.

- This role will own all backward & forward looking reporting for key marketing KPIs.

- This role will have interactions with internal business teams & I required external partners like Google & Facebook.

- Interact directly with a diverse set of senior stakeholders in Marketing & Business

- Own and manage all aspects of an analytics projects from problem definition to insight delivery, influencing marketing action

- Provide insights on Market, Consumer, and Competition and help improve efficacy of marketing programs

- Analyze a wide variety of data as required to solve a business problem

- Media execution data, Internal transactional & click stream data and/or data from Google Analytics

- Analysis of marketing campaigns and reporting KPIs

- Dash boarding & report generation / MIS either on excel or Google Sheets

- Working along with core team on month & activity based planning

- Analysis of event & brand marketing campaigns & reporting key insights, learnings & misses once campaigns are over

- Create data based recommendations for campaign managers to optimize campaigns

Qualifications & Experience :

- B.tech or MBA from a premium college with min 5 to 7 years experience

- Comfortable with larger sets of data