Niyotail - Brand Manager

Brand Manager

- We are looking for an experienced Brand Manager to help us build our in-house personal care brands and/or staples brands.

- You'll need to uncover consumer insights and deliver innovative marketing campaigns.

- We'll turn to you to learn what can attract our customers and prospects and how we can improve customer experience. Ultimately, you'll help us improve our brand's reputation and drive growth.

- If you're creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we'd like to meet you.

Responsibilities :

- Analyze brand positioning and consumer insights. Assume overall responsibility for Brand Activation and translate brand elements into plans and go-to-market strategies

- Direct the evaluation of brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion

- Manage and build a team of marketing people for monitoring all marketing activities, (especially digital and social media marketing) for the brand while maintaining its focus internally & externally.

- Lead creative development to motivate the target audience to "take action"

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors' activities

- Ensure optimal pricing of products so that the top-line & bottom-line objectives of the brand group are strictly met

- Monitor product distribution and consumer reactions

- Devise innovative growth strategies

Requirements :

- Experience ; 3-5 years of relevant experience in FMCG/eCommerce/retail industry

- Educational Qualification ; MBA - Marketing (Branding) or equivalent

- Proven working experience as Brand Manager or Associate Brand Manager

- Proven ability to develop brand and marketing strategies and communicate recommendations to executives

- Experience in identifying target audiences and devising effective campaigns

- Excellent understanding of the full marketing mix

- Strong analytical skills partnered with a creative mind

- Data-driven thinking and an affinity for numbers

- Outstanding communication skills

- Up-to-date with latest trends and marketing best practices

Key Skills :

- New Product Development & Launch

- Marketing Strategies & Campaigns

- Integrated Marketing Communications

- Product Positioning & Branding

- Digital & Social Media Marketing

- Market Research & Consumer Insights

- Advertising & Activation Campaigns

- Sales Collateral & Support