Nirogam - Social Media Manager

Interested candidates are requested to apply through our website: https://nirogam.com/pages/career.

We at Nirogam, a group of aspiring individuals, have a vision that authentic Ayurveda should reach every home in India and beyond. The Ayurveda industry has seen multifold customer acceptance in the past decade and continues to grow at an unprecedented pace globally. As a person who bags this opportunity, get ready to create a big bang on all platforms of business growth.

As the Social Media Manager for Nirogam, we are looking for a talented individual to manage our social media presence as per the larger branding and marketing goals of Nirogam. Given the impact of social media, this role will have a large impact on Nirogam's brand and reach.

What you will do:

Strategy Planning

- Design and implement Nirogam's social media strategy. Ensure the strategy is aligned to the business goals.

- Perform research on current benchmarks, trends, and audience preferences.

- Manage and oversee social media content.

- Understand brand sentiment, requirements, guidelines, and target groups.

- Effectively manage accounts assigned, jointly strategize for campaigns and take care of end-to-end coordination.

Community Management

- Work thoroughly on audience and buyer persona research.

- Manage high volume of daily social media posts.

- Communicate with social media followers, including responding to queries in a timely manner. Develop processes to ensure this objective.

- Communicate with industry professionals and influencers via social media to create a strong network.

- Undertake online customer community building and engagement initiatives

- Actively sample check brand pages to ensure content is going up as per schedule and quality levels are maintained

Determining KPIs

- Define and manage social media related KPIs

- Measure the success of every social media campaign

- Prepare, propose and monitor social media spend budgets, monitor and measure ROI.

- Create, monitor and manage reports on social media marketing efforts and ensure KPIs are achieved.

- Collaborate, draft and manage SOPs.

Trend Awareness

- Suggest and implement new features to develop brand awareness, like promotions and competitions.

- Stay up to date with best practices and emerging trends in social media.

- Develop and manage social influencer programs and attending social influencer events.

- Develop specific campaigns to create and maintain high customer engagement and interaction with the assets.

- Overseeing ORM process and listening tools

- Also should have prior experience in handling media promotions, media strategies and clickads.

Embracing Channel Diversity

- Collaborate with Marketing, Sales and Product Development teams.

- Handle Nirogam's social media presence ensuring high levels of web traffic and customer engagement.

- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media best practices and platforms.

- Use social media marketing tools such as Buffer, Hotsuite

- Work with copywriters and designers to ensure content is informative and appealing.

- Experience with doing audience and buyer persona research

- Have a sound knowledge of digital media which includes media plans, monthly reports, spends, brand assessment (while making sure that we are doing competitive analysis of the brands we are handling on a quarterly basis) and media creative guidelines

Required Qualifications and Skills:

Technical Competencies

- 2 - 3 years of relevant experience as a Social Media Manager or a similar role.

- If you have built your own personal social media pages to a large following, that qualifies too.

- Necessary experience - Community management, influencer marketing, plan and design social media calendars, campaign management, aspirant should have worked on Buffer/Hootsuite or related software.

Along with your CV, please send us your portfolio which also has the following:

1 LinkedIn page that you manage/managed

1 Instagram profile that you manage/managed

2 niche brands whose social media presence you really like and 2 niche brands whose social media presence can be improved, with reasons.

We encourage interested aspirants to refer to our:

Website: - https://nirogam.com/pages/career

Facebook: https://www.facebook.com/Nirogam

Instagram: https://www.instagram.com/nirogamayurveda/?hl=en

Blog: - https://nirogam.com/blogs/news

Quora: https://www.quora.com/profile/Puneet-Aggarwal-1

Amazon: https://www.amazon.in/s?k=nirogam&ref=nb_sb_noss

Youtube: https://www.youtube.com/channel/UCECKzzJGM2UWqYj46BzTbMw

PodCast: https://www.listennotes.com/podcasts/that-ayurveda-guy-demystifying-ayurveda-T3yfo_blwct/