Niro - Lead - CRM

CRM Lead

About Niro:

Niro's mission is to enable internet platforms to become fintechs. Niro allows any consumer internet platform to become a provider of competitive, frictionless and innovative credit or other financial products, thereby helping the platform drive user engagement, increase revenue and profitability, and strengthen user loyalty.

About the role:

Campaign Strategy and Execution:

- Develop and implement growth campaigns across various CRM channels including WhatsApp, SMS, email, IVR, in-app etc.

- Collaborate with cross-functional teams (Product, tech, business) to devise growth strategies aligned with revenue and retention objectives.

- Plan and execute targeted campaigns for product launches, festive sales, and strategic initiatives.

Performance Tracking and Analysis:

- Monitor the performance metrics of each campaign and derive actionable insights.

- Prepare comprehensive reports and recommendations based on campaign findings.

- Collaborate with the content team to optimise campaign creatives.

Campaign Management Expertise:

- Utilise expertise in managing campaigns and tracking analytics using platforms like webengage, Clevertap, MoEngage, or similar tools.

- Execute campaigns across multiple channels including WhatsApp, SMS, email, IVR, in-app etc.

User Engagement and Data Management:

- Ensure the accuracy, completeness, and security of customer data within the CRM system.

- Provide training and ongoing support to employees on CRM system usage.

- Customise and configure the CRM system to align with organisational processes.

- Integrate the CRM system with other tools and platforms for seamless operations.

- Vendor management to resolve any tool related issues and drive timely closure

Qualification :

- Overall 2-4 of work experience, min 1 year of relevant CRM experience

- Experience with consumer facing internet business; fintech experience preferable (not mandatory)

- Excellent communication and presentation skills

- Analytical and process-oriented mindset

Why you should join us?

- 0-1 Velocity

- Exponential learning

- Kickass tech/product/design/Marketing teams

- Uncapped leave

- Best insurance policy