niki.ai - Manager - Digital Marketing

Responsibilities:

- Drive acquisition, awareness & engagement across all channels (largely Google, Facebook, Mobile affiliates) with a focus on Conversions, LTV & Repeat.

- Track, measure, and revise campaigns based on performance to further optimise ROI.

- Work closely with Product, Business Development & Marketing teams to plan, execute and report marketing campaigns.

- Research, assess & implement best & emerging industry practices

- Run experiments with clear success/failure metrics

- Gather market insights & do competition bench-marking

- Manage multiple agencies to produce high quality outputs on time and on budget

Requirement:

- Must have hands on experience in running ads across Google, Facebook & mobile affiliates.

- In-depth understanding in App Marketing, Online Display, Remarketing, SEM, Affiliates, Social and Video advertising.

- Strong understanding of A/B testing, audience targeting, ad copy, creative & bidding strategies for various ad platforms.

- Experience on tools like Google Adwords, Facebook Ad Manager, Google Analytics, Keyword Planner, Appsflyer, Mixpanel, AWS etc.

- Understand business goals & align them to the channels.

- Ability to adapt & thrive in a fast-changing environment.