NIIT - Media & Communication Manager

About NIIT Ltd.

NIIT is a leading Skills and Talent Development Corporation that is building a manpower pool for global industry requirements. NIIT's Career Education Business delivers a diverse range of learning and talent development programs to millions of individual and corporate learners in areas including Banking, Finance & Insurance, Retail Sales Enablement, Management Education, Multi-Sectorial Vocational Skills, Digital Media Marketing, and programs in digital transformation technologies. This focuses on providing employability skills to learners along with value-added courses.

Key Responsibilities:

Research Content Creation:

- Develop engaging and persuasive content for press releases, articles, blog posts, social media posts, website copy, and other external communications.

- Craft clear and impactful messaging that aligns with the organization & brand and values.

- Industry research documents for the Leadership team.

Media Relations:

- Relationships with journalists, editors, and media outlets to secure media coverage and build brand awareness.

- Coordinate media inquiries, interviews, and press events, and manage media databases.

- Placement of the Leadership in Media related events and forums.

Social Media (For Media related content)

- Develop and implement social media strategies to enhance brand visibility, engagement, and reputation.

- Develop and implement social media posts on LinkedIn, Instagram, Facebook

- Self-author short form social media posts

- Work along with the social media agency (media related posts)

Website

- Update content on Website (Profiles, Newsletters, Releases, Blogs, Media Section)

Public Relations Campaigns:

- Manage the Public Relations for brand augmentation, by engaging with key media and various external stakeholders and influencers.

- Plan and execute public relations campaigns that align with organizational goals and objectives.

- Monitor and evaluate the impact of PR campaigns, adjusting strategies and needed.

- Mange the PR agency

Content Distribution:

- Utilize various communication channels, including press releases, email, newsletters, social media, and webinars, to distribute content and engage target audiences.

Crisis Communications:

- Assist in preparing and executing crisis communication plans.

- Draft Media statements etc.

Market Research:

- Conduct market research to identify industry trends, competitor activities, and opportunities for the organization to stand out.

Collaboration:

- Work closely with cross-functional teams, including marketing, and senior leadership, to align messaging and campaigns.

Analytics and Reporting:

- Monitor key performance indicators (KPIs) to measure the Media effectiveness, Market Analysis and Sentiment Analysis

- Provide regular reports and insights to stakeholders, recommending adjustments as needed.

- Use of third-party media monitoring tool- Meltwater