Area Sales Manager - General Trade - FMCG Purpose of Job : Drive the primary and secondary sales volume in West UP in General Trade for Feminine Hygiene, Hand Hygiene and future product categories. Operational Role & Responsibilities : - Deliver primary and secondary sales target as per Annual Operating Plan in the assigned territory. - Timely Tracking & Monitoring performance of Channel partners and Sales team to identify deviation and plan accordingly for risk mitigation. - Responsible for developing and expanding Sales & Profitability of the company in the assigned region. - Add new accounts, retail partners for increasing numeric reach and weighted reach. - Stock Management at depots & Distributors/Super Stockist/Sub-Stockist, Credit Control, Damage/Expiry Control for complete SKU and product range availability. - Planning and implementation of sales promotional activities in the territory in collaboration with Marketing team. - Identify and Weed out small and high impact issues faced by channel partners. - Cultivate and maintain effective business relationships with executive decision makers in large accounts. - Reviewing visibility of product range at retail counters. - Analyse and control expenditures of assigned area to conform to budgetary requirements. - Utilising retail & distribution platforms to improve efficiency and reduce distribution costs; monitoring the process flow in order to ensure the operational efficiency through dealers and distributors. Strategic Role & Responsibilities : - Business planning, forecasting and delivery of short term & long terms objectives (volume/ revenue/ growth/ systems & processes) at geography level and account level and product level. - Guiding the team towards distributor appointment in line with desired business objectives and maintaining a robust and efficient Channel Partner network, through effective engagement and measures around healthy ROI management in line with defined business objectives/ processes. - Driving sales team efficiency through regular and effective training, mentoring and coaching of sales team. - Identification of brand building/ BTL activation opportunities and coordinating with relevant stakeholders (sales team/ marketing team/ external agencies) for timely and effective execution of these activities in line with business objectives/ priorities. - Close monitoring of the competitors activities and preparing observation reports in order to facilitate the Brand Team to compete with competition. Education and Work Experience : - Graduation in any stream and MBA/PGDBM in Sales & Marketing. - Strong experience (8 - 15 years) within a large Indian or multinational organisation preferably within the FMCG industry in General Trade/Modern Trade. Knowledge & Skills : - Excellent verbal and written communication skills. - Demonstrate strong leadership skills and lead by example. - Strong talent management to mentor and coach large sales team on company payroll and third party payroll. - Orientation towards achieving operational excellence in regular operational work for enhanced team productivity and delivery. - Strong analytical skills to derive trends/projections/forecasts from reports for planning and risk mitigation. - Ability to collaborate with cross functional teams for better business patterning with Sales, GTM, Marketing, Finance, Supply Chain. - Customer centric approach and strong relationship management for engagement of channel partners and customers.

Ghaziabad

Haryana

Niine - Area Sales Manager - General Trade 

Niine - Area Sales Manager - General Trade  ,Job Description for Niine - Area Sales Manager - General Trade  in Niine in  Ghaziabad Haryana UP for (8-15) years of experience. Apply Now!

Job Description for Niine - Area Sales Manager - General Trade  in Niine in  Ghaziabad Haryana UP for (8-15) years of experience. Apply Now!