Job Purpose: To plan and develop all marketing, advertising, promotional activities for effectively executing and monitoring the marketing strategies in meeting the organizational objectives and enhancing the club Mahindra brand. Evaluate customer research; market conditions, competitor data and implementing marketing plan/changes as needed.
Key Responsibilities:
A. Develop marketing initiatives to expand customer base and to optimize sales.
B. Undertaking promotional activities to ensuring brand visibility and awareness in metro Markets.
C. Implementation & evaluation of consumer promotions for all new product concepts.
D. To manage the marketing department budget
E. Designing and producing marketing collaterals
F. Executing tie-ups, Promotional Activities and events in up metro markets
G. Oversee corporate communications and other business development activities
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