Nielsen - Senior Manager - Market Mix Modeling

About Us

In 100 countries around the world, Nielsen provides clients the most complete understanding of what consumers watch and buy.

As a global leader in measurement and information, we believe providing our clients a precise understanding of the consumer is the key to making the right decisions -- decisions that can lead to profitable growth. At Nielsen, we- re always innovating to keep pace with emerging market trends and the increasingly diverse, demanding and connected consumer.

After nearly a century, we're more focused and skilled than ever at providing the complete view of what consumers watch and buy through powerful insights that clarify the relationship between content and commerce. Whether our clients are in media, consumer packaged goods, telecom or advertising, our expansive data and measurement capabilities provide market context and confidence through our long history of innovation and integrity.

Role Description:

Location: Gurgaon

Unit: Market Mix Modeling

Designation: Senior Manager

Main Accountabilities:

- End to end responsibility of client projects

- Scoping the project to suit client business needs

- Working with different stakeholders- Internal and external

- Ensure quality and insightful delivery to clients

- Manage Mix projects with modelling team

- Managing client expectations and ensure quality deliveries to clients

- Organizing client workshops

- Help in new client pitches

Typical Position Pre-requisites:

- 5-6 years of Analytics experience (4-5 years of Market Mix modelling experience)

- Client management skills

- Strong communication and negotiation skills

- Team working skills

- Basic Statistical knowledge

- Experience of running marketing mix models independently

- Experience on making simulators and excel dashboards is a plus