Nielsen - Research Manager - Data Science - Buy Behavioral Methods

Area: Data Science, Buy Behavioral Methods

Location: India

Job Purpose:

- Work with cross-functional teams to design, implement, and test new consumer measurement methodologies.

- Lead the design and testing of data collection methodologies for Nielsen panels and surveys.

- Identify and implement methods and best practices to improve respondent cooperation and optimize data collection approaches.

- Provide technical guidance and training to Nielsen operational teams, including Call Center and In-Person Field recruitment teams.

Main Accountabilities:

- Provide management for complex cross-functional research projects, including indirect management authority for project teams. Develop, maintain and monitor project budgets

- Organize, schedule, and oversee large and small-scale methodology evaluations and tests.

- Use both qualitative and quantitative assessment methods to improve survey methods and recruitment approaches.

- Balance cost, quality, and schedule requirements to design measurement methods and approaches. Adapt as needed.

- Conduct usability research to develop and evaluate web/mobile applications and other electronic materials.

- Direct, mentor, and train associates in procedures used in conducting highly complex research projects.

- Provide consultation on methodological and procedural factors that impact respondent cooperation and data quality such as questionnaire design and survey mode effects.

- Manage and analyze complex survey/panel data including developing data files, conducting quality reviews, data editing, documentation, weighting, and imputation

- Author technical proposals, reports, and articles. Present research to internal stakeholders and at research conferences.

Requirements:

- Master's degree in Social or Behavioral Sciences field such as Survey Methodology, Statistics/Sampling, Psychology, Sociology or related field.

- 5+ years of experience in survey or behavioral research in an applied setting.

- Skills in managing data collection activities or projects such as large scale surveys

- Experience with multiple modes of data collection, e.g. electronic and paper/pencil

- High motivation with demonstrated capacity to work on multiple projects with set deadlines, under pressure.

- Collaborative team player with willingness and desire to work with global cross-functional teams of varying sizes.

- Creative aptitude and ability and desire to explore opportunities for new research innovations.

- Excellent oral and written communication skills

- Qualitative and quantitative research and analysis skills (including cognitive interview, in-depth interviews, focus groups, R, SPSS, SAS, STATA etc.)

- Must be able to communicate and interact in english