Nielsen - Research Executive - Market Mix Modelling

About Us

In 100 countries around the world, Nielsen provides clients the most complete understanding of what consumers watch and buy.

As a global leader in measurement and information, we believe providing our clients a precise understanding of the consumer is the key to making the right decisions -- decisions that can lead to profitable growth. At Nielsen, we- re always innovating to keep pace with emerging market trends and the increasingly diverse, demanding and connected consumer.

After nearly a century, we're more focused and skilled than ever at providing the complete view of what consumers watch and buy through powerful insights that clarify the relationship between content and commerce. Whether our clients are in media, consumer packaged goods, telecom or advertising, our expansive data and measurement capabilities provide market context and confidence through our long history of innovation and integrity.

Role Description:

Designation: Executive, Market Mix Modelling

Location: Baroda

Unit: Marketing Effectiveness

In the beginning, he/she will be responsible for execution of market mix projects. As the individual gains experience, he/she will be expected to start contributing to improving our mix solutions and value added insights.

Typical Responsibilities:

- Responsible for managing day to day execution of market mix projects

- Ensure quality of data - inputs and outputs

- Communicate effectively with internal/external teams, including cross functional departments for prompt delivery of outputs and provide timely responses to analytics related queries

- Assist senior staff in delivering quality services to clients and ensure the services provided to clients are timely and precise according to client business needs and specifications and at the same time meeting the company's quality standards

- Recommend improvements in process within area of responsibility

Typical Position Pre-requisites:

- Masters in Maths, Stats or Economics or MBA

- Good communication skills (Written and Verbal)

- Advanced knowledge of common Microsoft Office applications (Word, Excel, Powerpoint)