Nielsen - Research Executive - Consumer Neuroscience

About Us

In 100 countries around the world, Nielsen provides clients the most complete understanding of what consumers watch and buy.

As a global leader in measurement and information, we believe providing our clients a precise understanding of the consumer is the key to making the right decisions -- decisions that can lead to profitable growth. At Nielsen, we- re always innovating to keep pace with emerging market trends and the increasingly diverse, demanding and connected consumer.

After nearly a century, we're more focused and skilled than ever at providing the complete view of what consumers watch and buy through powerful insights that clarify the relationship between content and commerce. Whether our clients are in media, consumer packaged goods, telecom or advertising, our expansive data and measurement capabilities provide market context and confidence through our long history of innovation and integrity.

Role Description:

Designation: Research Executive

Mumbai

Location: Mumbai

Unit: Consumer Neuroscience

Consumer Neuroscience:

Our brains react to our world in milliseconds- faster than we- re consciously aware. And much of what drives our everyday decisions, including what we- ll watch, talk about and buy, are the emotional responses that can- t be measured through traditional self-report methods.

By using the latest neuroscience technologies in combination with traditional survey methods, we help brands understand consumers- non-conscious and conscious emotional responses, memory activations and attentional patterns, empowering them to better navigate the increasing complexity of modern consumer behavior. Our insights provide actionable results and an unprecedented understanding of consumer related decision-making, allowing our clients to build deep, lasting connections with their target audiences.

Benefits:

1. Measures non- conscious responses

2. Builds Brand through Emotion

3. Provides Granular diagnostics

4. Ensures efficient and timely decision making

Applications of Consumer Neuroscience:

1. Video Ad Testing

2. Media Testing

3. Package Testing

4. Shopper Testing

5. Product and Sensory Experience

6. Custom Studies

Main Accountabilities:

Job Summary:

- Maintain a client service orientation by managing day-to-day administration of client service and coordinating on analysis and reporting of assigned research projects.

- Maintain an accurate, complete, up-to-date and insightful client business profiles to be shared with senior management

- Assist senior staff in delivering quality services to clients and ensure the services provided to clients are timely and precise according to client business needs and specifications and at the same time meeting the company's quality standards

- Assist in sales activities in conjunction with senior staff in terms of preparation of proposal and credential presentations

- Provide "in office" research, administrative and operational support to senior staff

- Be directly accountable for work conducted for their nominated clients in terms of analyses, charting, etc. .and perform quality checks on all reports for alignment to request, accuracy and correctness

- Managing regular/monthly deliverables to the client

Typical Position Pre-requisites:

- Fresh Graduate or 1 to 2 years of working experience

- Strong Client Focus and Proactiveness

- Entry level knowledge of statistics

- Entry level knowledge of common Microsoft Office applications (Entry level or sound knowledge)

- Good communication and presentation skills

- MBA Marketing from good Institutes required

Salary offered: 6 - 7 LPA