Nibav Lifts - Head - SEO

Roles and Responsibilities:

- Develop and execute an effective SEO strategy to increase organic traffic, improve search engine rankings, and drive online visibility.

- Conduct in-depth keyword research to identify high-value keywords and phrases relevant to the business and industry.

- Optimize website content, meta tags, images, and other on-page elements to enhance search engine visibility.

- Oversee technical aspects of SEO, including site structure, speed, mobile optimization, and crawlability.

- Develop and manage a link-building strategy to acquire high-quality backlinks and improve the website's authority.

- Collaborate with content creators to ensure the creation of high-quality, SEO-friendly content that aligns with target keywords and user intent.

- Use tools like Google Analytics, Search Console, and SEO software to track performance and provide regular reports on key SEO metrics.

- Monitor and analyze competitor SEO strategies to identify opportunities and trends.

- Optimize for local search results, including Google My Business, local listings, and NAP consistency for brick-and-mortar businesses.

- Stay updated with search engine algorithm changes and adjust strategies accordingly to maintain or improve rankings.

- Supervise and lead a team of SEO specialists, content creators, and web developers to execute SEO strategies effectively.

- Manage the SEO budget, allocating resources efficiently to achieve desired results.

- Collaborate with marketing, web development, and design teams to ensure SEO best practices are integrated into all aspects of the website.

- Stay up-to-date with industry trends, best practices, and emerging technologies in SEO.

Skills Required:

- Typically, 12+ years of experience in SEO, Proven experience in managing and leading a team of EO professionals.

- Proficiency in SEO tools and platforms, including Google Analytics, Google Search Console, SEO software, and keyword research tools.

- Strong analytical and problem-solving skills to interpret data and make informed decisions.

- Excellent written and verbal communication skills, as the role often involves collaborating with various teams and presenting reports to stakeholders.

- The ability to adapt to changing search engine algorithms and industry trends.

- Understanding of broader digital marketing concepts and how SEO fits into the overall marketing strategy.

- A focus on achieving measurable results, such as increased organic traffic and improved search engine rankings.

- Relevant SEO certifications and education can be beneficial.

- The ability to think strategically and set long-term SEO goals for the organization.