Nibav Lifts - Head - Search Engine Optimization

Head of SEO

Company Profile: Nibav Home Elevator is a pioneer in the Home Elevator Industry with unique solutions to modern and traditional residential projects. With advancements in pneumatic technology, NIBAV offers state of the art Home Elevator solutions with compact and bespoke luxury designs. As of 2023, we are 2500+ employees as a global family spread across 23 locations in India and 11 countries viz. Australia, UAE, Malaysia, Kenya, Nigeria, Thailand, Mexico, Ghana, Canada. With an expert Business Development Team to a well-defined Customer Satisfaction Process, we are the fastest growing Home Elevator Organization across the Globe.

Roles and Responsibilities:

- Develop and execute an effective SEO strategy to increase organic traffic, improve search engine rankings, and drive online visibility.

- Conduct in-depth keyword research to identify high-value keywords and phrases relevant to the business and industry.

- Optimize website content, meta tags, images, and other on-page elements to enhance search engine visibility.

- Oversee technical aspects of SEO, including site structure, speed, mobile optimization, and crawlability.

- Develop and manage a link-building strategy to acquire high-quality backlinks and improve the website's authority.

- Collaborate with content creators to ensure the creation of high-quality, SEO-friendly content that aligns with target keywords and user intent.

- Use tools like Google Analytics, Search Console, and SEO software to track performance and provide regular reports on key SEO metrics.

- Monitor and analyze competitor SEO strategies to identify opportunities and trends.

- Optimize for local search results, including Google My Business, local listings, and NAP consistency for brick-and-mortar businesses.

- Stay updated with search engine algorithm changes and adjust strategies accordingly to maintain or improve rankings.

- Supervise and lead a team of SEO specialists, content creators, and web developers to execute SEO strategies effectively.

- Manage the SEO budget, allocating resources efficiently to achieve desired results.

- Collaborate with marketing, web development, and design teams to ensure SEO best practices are integrated into all aspects of the website.

- Stay up-to-date with industry trends, best practices, and emerging technologies in SEO.

Skills Required:

- Typically, 12+ years of experience in SEO, Proven experience in managing and leading a team of SEO professionals.

- Proficiency in SEO tools and platforms, including Google Analytics, Google Search Console, SEO software, and keyword research tools.

- Strong analytical and problem-solving skills to interpret data and make informed decisions.

- Excellent written and verbal communication skills, as the role often involves collaborating with various teams and presenting reports to stakeholders.

- The ability to adapt to changing search engine algorithms and industry trends.

- Understanding of broader digital marketing concepts and how SEO fits into the overall marketing strategy.

- A focus on achieving measurable results, such as increased organic traffic and improved search engine rankings.

- Relevant SEO certifications and education can be beneficial.

- The ability to think strategically and set long-term SEO goals for the organization