Nibav Lifts - Chief Marketing Officer

Chief Marketing Officer

Job Overview:

We are seeking an accomplished professional with over 12 years of outstanding experience in marketing communication within dynamic B2C and B2B environments. A strong background in the Automobile, FMCG and real estate or related industry is highly desirable. The ideal candidate will have a proven track record of successfully building and shaping brands along with creating comprehensive brand guidelines in previous roles. In addition to a deep understanding of Brand, PR, and Communications, the candidate must demonstrate the ability to drive business marketing initiatives.

Roles and Responsibilities:

- Articulate the brand strategy and define the brand structure for the company. Manage the overall brand communication and product strategy from inception to delivery of the brand and ensure that the brand measures up to the overall consumer positioning and segment goals.

- Lead the strategy development process for each of the business verticals and work closely with the management teams on the business achievement and brand building agenda.

- Maintain strong relations with Media, and drive PR agenda to create favourable brand value by communicating successes, awards, acquisitions, and future business plans.

- Planning, implementing, and overseeing all marketing and advertising campaigns.

- Liaising with sales and public relations teams to align objectives

- Implement strategies to generate leads and contribute to the sales pipeline.

- Establish and lead an in-house digital marketing team.

- Develop and implement online content strategies to enhance digital presence.

- Utilize data analytics to measure and optimize the performance of digital marketing campaigns.

- Building a network of reliable external agencies and marketing professionals.

- Allocate budgets effectively across diverse channels, including digital marketing, print, TV, radio, outdoor hoardings, and overseas marketing.

- Create detailed implementation schedules, ensuring timely execution of marketing campaigns.

- Monitor and manage marketing programs, including digital marketing, email promotion, SMS, phone calls, and events such as property fairs.

- Collaborate with channel partners and banks to maximize outreach and impact.

- Generate and present regular Management Information System (MIS) reports.

Requirements:

- He/she would be an MBA with 12+ years of exemplary track record in marketing Communication in high-growth B2C and B2B environment

- Exposure to the Automobile, FMCG and real estate or allied industry would be an advantage.

- Exposure and track record of having built a brand and its guidelines in an earlier role will be a strong preference.

- Along with a strong understanding of Brand, PR, and Communications, an ability to lead business marketing is a must.

- A successful track record of managing ATL BTL media, advertising campaign development, and new media management.

- A strong understanding of online media, digital channels, App website development is a key requirement.