Next Education - SEO Lead

Skill Set-

- SEO/SEM/Google Analytics/HTML/CSS

Responsibilities:-

- Understand the behaviour of the visitors on the website and ensure increase in return visits /reduction in bounce rate/ lead generation / remarketing campaigns.

- Execute tests, analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Optimize copy and landing pages for search engine marketing

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Manage Google Webmaster Tools and work with Tech team to fix errors.

- Identify possible on-site improvements and coordinate tests to measure impact on rankings.

- Continuously optimize and update site content/features, including META data, page content,and articles to ensure maximum rankings for targeted keywords

- Perform on going keyword discovery, expansion and optimization

- Work with editorial and marketing teams to drive SEO in content creation.

- Correlate both link building initiatives and on-site changes to rankings/ Research and analyze competitor advertising links/Develop and implement link building strategy

- Monitor, assess and react to competitor strategies.

- Stay abreast of new natural search engine optimization developments and opportunities in the SEO domain and incorporate into on-going campaign management

- Recommend changes to website architecture, content, linking and other factors to improve SEO

Requirements

- Proven SEO experience

- Knowledge on SEM managing PPC campaigns across Google, Yahoo and Bing.

- Solid understanding of performance marketing, conversion, and online customer acquisition

- In-depth experience with website analytics tools

- Solid analytical skills with key performance metrics is a must. Good understanding of Google Analytics /Google Webmaster Tools/Google Tag Manager etc

- Experience with A/B and multivariate experiments

- Complete knowledge of HTML, CSS, and JavaScript development and constraints

- Good understanding of coding, search engine algorithms, and website architecture from an SEO perspective with the ability to provide ideal recommendations.

- SEO copywriting best practices knowledge for on-page and off-page copy.

- SEO knowledge of various platforms including mobile and tablet in addition to desktop.