NewAge Software Solutions - Specialist - Digital Marketing

About Newage

Newage Software is a leading integrated technology provider to the global logistics and supply chain industry. For over a decade, Newage has enabled hundreds of enterprise customers across the United States, Middle East & Africa and Asia regions to process millions of transactions everyday in the freight forwarding, logistics and warehousing businesses to solve complex business problems on the Newage ERP SaaS platform. The company also has extended its logistics domain expertise to provide outsourcing services, so that customers can focus on and scale their business.

Job Description - Digital Marketing Specialist

At Newage, marketing is about understanding people - and building awareness about how our products/services can satisfy their needs. We're looking for an experienced and versatile digital marketer who is hungry to do this and more. Ideal candidate should have experience developing and executing marketing campaigns. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.

Role :

You should have a strong grasp of current marketing tools and strategies. Ability to manage integrated digital marketing campaign execution. Digital marketing specialist will work with the marketing team, supporting teams to launch campaigns on time and on budget.

Responsibilities

- Execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Execute, and measure experiments and conversion tests

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

Skills and Qualifications

- Master's degree in marketing, business, or related field

- Excellent written and verbal communication skills

- Proficiency with online marketing and social media strategy

- Proven experience developing marketing plans and campaigns

- Strong project management, multitasking, and decision-making skills

- Metrics-driven marketing mind with eye for creativity

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Experience running email marketing campaigns using tool like Mailmodo/ mail chimp.

- Experience with marketing automation and CRM tools like Hubspot.

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics/ NetInsight/ Omniture/ WebTrends)

- Working knowledge of ad serving tools

- Experience in setting up and optimizing Google Adwords campaigns

- Established press and media contacts