Netway India - Senior Manager - Marketing

Responsibilities

- Own the strategy and roadmap for a key product/business area. Should have in-depth understanding of implementation of Digital Marketing aspects Adwords, Analytics, SEO, SEM, SMO, SMM,PPC etc.

- Responsible for tracking the performance of all campaigns that are run.

- Optimization for campaigns to ensure the best output, setting up campaign, ad group, ads, and budget correctly.

- Optimizing stage, exploring A/B test creative, split audience, use advanced audience breakdown to find best practice and best optimization approach to increase conversion rate.

- Understanding of branding and brand communication is also a bonus.

- Manage marketing budget and monitor usage for all platforms.

- Clear understanding of calculation of Roas and other metrics is important

- Experience of working with agencies in performance marketing as well as media and creative agencies

Desired Profile:

- Minimum of 8+ years digital marketing experience in brand, ecommerce or digital agency.

- Strong analytical mindset and knowledge of performance marketing metrics.

- Solid skills in executing and optimizing digital campaigns across various digital channels while being able to ensure that all campaign objectives and KPI targets are achieved.

- Tracking and reporting campaign results, analyzing key-takeaways and deriving actionable insights.

- Strong Leadership, interpersonal and communication skills to connect with people from different cultures and levels, both internally and externally.

- Highly organized, good time management and the ability to meet deadlines.

- Excellent English in written and verbal communication skills.