Netomi - Marketing Analyst

- Leverage data to understand and identify areas of growth for in-depth paid marketing channel performance across different regions and countries.

- Integrate multiple 1st and 3rd party APIs & data sources into structured datasets to generate automated performance tracking dashboards, liaising closely with other key stakeholders and business partners throughout the region

- Create reports/dashboards by compiling data from different platforms (Salesforce, Hubspot, Google Analytics, etc.)

- Ensure data cleanliness, aligning data sets to stakeholder objectives for reporting & analysis

- Owner of monthly digital marketing & e-commerce reporting, KPI & target tracking with the main objective of automating the reporting process as much as possible

- Develop regional view by markets & channels to measure performance and optimize investment across digital marketing & e-commerce activity

- Work with engineering leadership to develop tools to help us define our TAM

- Document key findings for growth opportunities. Conduct ad-hoc analyses on key areas of the business