Netenrich Technologies - Manager - Market Research/Analytics

Role: Manager, Market Analytics & Insights

Company Website: www.netenrich.com

About Netenrich: Netenrich delivers Resolution Intelligence to transform its clients' IT and security operations for smarter business outcomes. With over a decade of innovations across ITOps and SecOps, we bring an unrivaled heritage of insight and experience in resolving incidents today and beating challenges to progress tomorrow.

Roles and Responsibilities:

Netenrich is seeking a Market Analytics & Insights Manager who will be responsible for driving analytics and strategy to support Netenrich's sales and marketing efforts.

- You will be aligned with our Insights & Intelligence vertical of the Sales Enablement team and help us generate insights to deliver value to our sales & marketing team.

- You will need to collaborate with cross-functional stakeholders (SDRs, Sales, Marketing, Product, CSM, etc.) to deliver market insights that would be helpful for them as they prioritize and contact the right customers from the right companies for product-selling/positioning.

- You will manage your team that uses B2B buyer intent tools and external sources to build intel on potential customers and identify their pain points, investment focus areas, recent developments, etc. Your team would also be responsible for mining the company profile (revenue, industry, etc.) and lead/contacts profile (Designation, email, contact number etc.)

- On a periodic basis, you need to build a detailed company and persona analytics to understand if we are targeting the right customers at right time, if we are making timely progress, identify bottlenecks if any, and remove them.

- You will be given an opportunity to identify market & industry trends, build IT spend & usage analysis, and find areas of need that aren't currently being met.

- You will also be measuring the impact of such insights on campaign performance, identify bottlenecks if any, & provide actionable insights & recommendations to improve campaign performance efficiency.

Preferred Skills:

a) Ability to take data-driven analysis and communicate key findings or learnings in an impactful way to senior management

b) Strong cross-functional coordination

c) Sound business judgment, strategic and analytical capabilities

d) Critical thinker

e) Ability to prioritize and multitask

f) Ability to adapt to a fast-moving environment

g) Strong communicator (written and verbal)

Preferred Qualification: Masters' degree or equivalent.

Location: Hyderabad (Work from home flexibility available given current Covid situation)