NetElixir - Analyst/Senior Analyst/Account Planner - Digital Marketing

- Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns.

- Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

- Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns

- Optimize copy and landing pages for paid search engine marketing campaigns

- Perform ongoing paid keyword discovery, expansion and optimization

- Managed minimum monthly budget of $20,000.