Net Connect - Manager - Employment Brand Marketing

Marketing Manager - Employment Brand Marketing, Intuit India

Our goal is to make the employer of choice for the best technology minds in India. As part of the corporate marketing and brand team we look to design the best strategy and employ the best tactics to attract top tech talent -including professional and campus recruits. As a marketing manager in the talent branding and marketing team you will partner closely with the brand leadership team, communications teams, talent leaders and the recruiting team to develop and execute strategies to reach our hiring goals and continue to build Intuit's employment brand. If you are an innovative thinker that is passionate about brand building, digital marketing and defining the best marketing tactics while leveraging data come apply your marketing expertise to help us hire the best and brightest talent.

Responsibilities :

- Develop deep understanding of the India talent market to uncover actionable insights that will inform marketing strategy, tactics, and test plans

- Build campaigns across a variety of digital marketing platforms including Web, Paid Search, Display, Email, Social media and Mobile and effectively integrate efforts across platforms. These campaigns could be focused on brand awareness as well as pipeline building and lead generation

- Plan and optimize media campaigns and direct marketing efforts to support talent acquisition to achieve hiring goals

- Partner with the university recruitment team to drive and execute innovative campus engagement strategies, leveraging on ground events, digital, social, and mobile campaigns to break through with early career talent and set Intuit apart

- Partner with global brand experience teams and partner agencies to define creative and execution tactics for strategic events, digital campaigns and social media content o Work with agency partner and brand experience team for event experience - booth design, collateral creation, event invite email content, lead nurture and follow up strategies

- Collaborate with the global marketing analytics partner and work on publishing an insights/traffic report which helps to review career site and lead gen campaign performance on a fortnightly basis