NeoStencil - VP/Manager - Quantitative Growth Leader

Quantitative Growth Leader (QGL) - VP/Manager

Must-Have :

Data-driven:

- Should be able to operate with messy data, create workflows for the customer journey, test on modest budgets and iterate fast.

- Drive key metrics by focusing on high-ROI opportunities. Must have a proven record of creating sensible KPIs.

- Should have strong understanding of user journey and knowledge about handling CRM (we are using Leadsquared) tool and briefing sales team on opportunities to focus.

- Should have hands-on experience with Google tag manager, Google analytics, Hotjar, Excel and other analytics tools.

Product Management:

- Excellent product management skills. Having the first principle thinking needed to drive very high product and business value and not merely generating activity.

- Excellent business and product sense.

- Strong UIUX sense in terms of both basic aesthetics and sense of what will convert. Ability to work with designers and engineers to turn it into reality.

- Excellent English copywriting and having a very strong sense of what will deliver the most effective message in the shortest time and show the best conversion results.

- Has enough software/CS knowledge to collaborate effectively with software engineers. Should have enough engineering knowledge to serve as a product manager working with engineers to do ad integrations, to make sure data attributions are high quality.

- Past experience with software development is a plus.

Growth/Performance Marketing specific experience/expertise:

- Should be very social and follow up with many other marketers and others to brainstorm what ideas might work etc. This is vital to have an effective top of the funnel for good ideas.

- Expertise with owning large scale Email Marketing in a startup (directly responsible for sending more than 10 Million emails in a startup) is a plus.

- Expertise with product funnel optimization is a must.

- Extensive experience with running ads across a bunch of platforms and having generated large ROI.

- Expertise with realizing a strong ROI from SEM and SEO.

- Has worked with engineers to do large scale data scraping, data crawling or other forms of lead gen that enabled successful direct outbound or helped identify audiences to target.

- Already working in Edtech or E-commerce marketplace is a plus

Good collaborator

- Be able to interface with Engineering, Marketing and Sales. Each team has a different personality. - This QGL will need to clearly communicate priorities with stakeholders and set the right expectations while being fun to work with. Also be proactive with helping out other functions of the company

- Move fast and be comfortable breaking things

NeoStencil moves fast. Teams routinely launch big experiments that may break the funnel and KPIs. We expect everyone to launch ambitious experiments optimizing for long-term growth and be comfortable with things breaking in the short-term.

People management

- Having the capability to build a highly performant growth team from scratch is a strong plus. This would include having the capability to source, screen, data analysts, copywriters and others and ensuring a high degree of productive output from them.

Relevant Experience :

- 3+ years of prior Growth Marketing leadership.

- 2+ years of expertise with data science/quantitative analysis.

- Engineering/STEM degree from a top school strongly preferred (eg: one of the IITs)

- Prior experience as a startup founder is a plus.