Navi - Performance Marketing Role

Performance Marketing Role

Roles and Responsibilities :

- Build and execute acquisition plans every month working with all stakeholder teams.

- Own the quality of customers and CAC.

- Own app install campaigns, CPI, uninstall rates etc.

- Strong understanding of Facebook, Google, Affiliate Marketing platforms and MMPs such as Appsflyer

- Expertise in optimisation techniques to scale up campaigns and deliver Low CPIs and CAC

- Strong knowledge of managing funnel events and customer journeys to deliver high ROI

- Own performance marketing channels. Improve RPCs, CPVs, CAC etc.

- Identify new channels for app installs, performance marketing and digital marketing.

- Manage the media planning activities end to end.

- Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities etc.

- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

Requirement :

- Experience in managing Google ads/Facebook ads for apps

- Expert level analytical skills

- Hands on experience with MMPs such as Appsflyer/ Branch / Adjust

- Expert level knowledge of spreadsheet programs

- Understanding of playstore analytics and app ecosystem

- Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)

- Great communication skills

- Knowledge of Basic SQL & Query will be an added advantage

Requirement :

- 3+ years of experience in managing Google ads/Facebook ads for apps

- Expert level analytical skills

- Hands on experience with MMPs such as Appsflyer/ Branch / Adjust

- Expert level knowledge of spreadsheet programs

- Understanding of play store analytics and app ecosystem

- Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)

- Great communication skills

- Knowledge of Basic SQL & Query will be an added advantage

Must have :

- 3+ years of relevant experience into consumer internet companies