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27/01 Nikhat Nasim
HR at Navi Group

Views:313 Applications:56 Rec. Actions:Recruiter Actions:0

Navi - Performance Marketing Role (3-7 yrs)

Bangalore Job Code: 1039457

Performance Marketing Role


Roles and Responsibilities :


- Build and execute acquisition plans every month working with all stakeholder teams.

- Own the quality of customers and CAC.

- Own app install campaigns, CPI, uninstall rates etc.

- Strong understanding of Facebook, Google, Affiliate Marketing platforms and MMPs such as Appsflyer

- Expertise in optimisation techniques to scale up campaigns and deliver Low CPIs and CAC

- Strong knowledge of managing funnel events and customer journeys to deliver high ROI

- Own performance marketing channels. Improve RPCs, CPVs, CAC etc.

- Identify new channels for app installs, performance marketing and digital marketing.

- Manage the media planning activities end to end.

- Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities etc.

- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

Requirement :

- Experience in managing Google ads/Facebook ads for apps

- Expert level analytical skills

- Hands on experience with MMPs such as Appsflyer/ Branch / Adjust

- Expert level knowledge of spreadsheet programs

- Understanding of playstore analytics and app ecosystem

- Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)

- Great communication skills

- Knowledge of Basic SQL & Query will be an added advantage

Requirement :

- 3+ years of experience in managing Google ads/Facebook ads for apps

- Expert level analytical skills

- Hands on experience with MMPs such as Appsflyer/ Branch / Adjust

- Expert level knowledge of spreadsheet programs

- Understanding of play store analytics and app ecosystem

- Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)

- Great communication skills

- Knowledge of Basic SQL & Query will be an added advantage

Must have :

- 3+ years of relevant experience into consumer internet companies

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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