Nature Essential Foods - Head - Marketing - Digital & eCommerce

Who are we looking for

- Experienced professional possessing a strong knowledge of the eCommerce space including competitive strategies, marketing strategies, consumer research.

- A dynamic, entrepreneurial, passionate, and creative leader who sets a high bar for innovation and success in a fast-paced and changing environment.

Roles

- This role will have end-to-end ownership of the e-commerce business.

- You will create the Digital Selling Strategy, work closely with the internal and external stakeholders.

- The ideal candidate will be a self-starter with a passion for product & technology, a high level of flexibility, commitment, and a sense of ownership.

- Coordinate sales and marketing efforts to boost brand awareness

- Measure marketing program effectiveness and KPIs to drive continuous improvement in strategy and output.

- Develop a detailed understanding of the product development and go-to-market process for the Digital business, as well as the factors that drive success within each segment of our business.

- Responsible for establishing a system and process that is standardized, reasonable and suitable for the Indian e-commerce sales model, and effectively complete the whole process management of the sales process.

Responsibilities

- Craft strategies for all Marketing teams, primarily Digital, Advertising, Communications and Creative.

- Ensure our brand message is strong and consistent across all channels and marketing efforts

- Identify opportunities to reach new market segments and expand market share.

- Develop specific campaigns to create and maintain high levels of customer interaction.

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department.

- Monitor competition and provide ideas to stand out.

- Stay up-to-date with digital technology developments.

- Measure marketing program effectiveness and KPIs to drive continuous improvement in strategy and output.

- Collaborate with cross-functional teams to manage & execute all aspects of the eCommerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics and web technologies.

- Manage the user experience for products and services of the website including site, content development, checkout funnel and promotional campaigns.

Job Skills

- Proven work experience as Head of Marketing in D2C Brands / Digital led business

- Leadership skills with the ability to set and prioritize goals

- Strong understanding of how all current digital marketing channels function

- Solid knowledge of online marketing tools and best practices

- Bachelor's degree or equivalent experience in Marketing

- Should have completed MBA from premier institutes

- 5+ years' in digital marketing and E-commerce

- Excellent written and verbal communication skills

- Having the ability to multi-task, prioritize and successfully meet several deadlines at once while maintaining attention to detail.

- Ability to communicate, present and influence all levels of the organization

- Must have strong business understanding and number oriented