- Design and drive campaigns in the digital space to drive customer acquisition and brand awareness
- Grow market share in digital marketplaces e.g. Amazon, Big Basket etc.
- Build brand alliances and other online growth hacks to scale up the brand
- Responsible for marketing strategy for new launches
- Work closely with the Customer service team to drive retention and customer experience
- Digital customer acquisition targets
- Interfacing with PM and Communication agency
- Marketing operations management
- Marketing calendar
- Marketing spend optimization
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