National Trade Marketing Manager - FMCG - IIM/MDI/ISB

Position: National Trade Marketing Manager

Reporting to: Head - Marketing & Trade Marketing

Location: Mumbai

(Candidate must be from Premium Institute with MBA)

ROLE DESCRIPTION

- Handling BTL for the relevant portfolio at PAN India level in Zonal structure

- Channel development and program management of distributors

- Activation and promotions to be carried out nationally

- Understanding the National market for the portfolio thoroughly to be able to create strategy for development of category

- Understanding Brand Strategies and translating them for success in the market

- Create innovate methods to capture market through micromarketing initiatives like Activation and visibility drives

- Ensuring successful New Product Launches - Distribution & Volume

- Preparation of Business Plan & Formulation of Sales Strategies, Promotion Planning and Execution with effective trade spent management, New Product Launch Planning of company's products in Modern Trade / Organized Retail Chains.

- Will be responsible for sales and marketing including formulating commercial agreements with Clients, Merchandising/Store Ops: In-Store Visibility, Personalized Fixtures, Promo Signage etc.

- Set up the E-Commerce channel and oversee the overall business operations of e-commerce. Formulate a comprehensive account wise strategy for e-Commerce channels too.

- Channel Development Initiatives

- Micro Marketing initiatives

- Competency building in the Divisions for effective execution of strategies

- Sales Development

- Preparing incentives plan

KEY INTERACTIONS :

EXTERNAL INTERACTIONS INTERNAL INTERACTIONS

- Distributor partners

- Vendors

- Marketing

- Brand teams

- Sales

- Operations

- Key Accounts

- Finance / Commercial

Please revert, if interested or can circulate in your alumni groups/network please.

Vidushi Singh

HR Talent Advisor

Talent Socio Bizcon LLP