National Trade Marketing Manager - FMCG

Trade Marketing Strategy:

- Develop and implement innovative trade marketing strategies that align with overall business objectives and drive sales growth.

- Analyse market trends, consumer behaviour, and competitor activities to identify opportunities and threats.

Channel Development & Activation:

- Identify and explore new retail channels and partnerships to expand the brand's presence and increase product visibility.

- Collaborate with sales teams to create channel-specific marketing plans for key retail partners, ensuring alignment with brand guidelines.

- Implement effective in-store and online promotions, displays, and merchandising strategies.

Campaign Management:

- Oversee the development and execution of trade marketing campaigns, ensuring alignment with brand guidelines and promotional calendars.

- Implement POS (Point of Sale) materials and displays to optimize brand representation at the retail level.

Data Analysis and Reporting:

- Utilize data analytics to measure and evaluate the effectiveness of trade marketing campaigns.

- Generate reports on key performance indicators (KPIs) and make data-driven recommendations for continuous improvement.

Budget Management:

- Develop and manage the trade marketing budget, ensuring cost-effectiveness and efficient allocation of resources.

- Monitor expenditures and provide regular budget updates to senior management.

Collaboration with Sales Teams:

- Work closely with the sales team to understand market dynamics, customer needs, and retailer requirements.

- Provide strategic input to optimize product assortment, pricing, and promotional activities.

Cross-Functional Collaboration:

- Collaborate with product marketing, advertising, and other cross-functional teams to ensure integrated marketing efforts.

- Provide input into product launches, ensuring alignment with trade marketing objectives.

Qualifications:

- Bachelor's degree in marketing, Business, or a related field. MBA is a plus.

- Strong understanding of retail channels, distribution, and merchandising strategies.

- Proven experience in trade marketing, preferably in the beauty and wellness category.