National Trade Marketing Manager - FMCG

Conceptualize and execute BTL activities to enhance brand visibility and strengthen brand position.

Design various Loyalty programs for trade partners

Coordinate and work with other departments for smooth execution of all the campaigns and events

Work on the media plans and media options for marketing campaigns.

Work on the corporate marketing strategies

Collaborate with the research team on new product development and product launch

Collaborate with the finance team on the pricing and various product related schemes

Conceptualizing various industry specific events and seminars

Conducting market researches related demand estimation, Brand Recall & Net Promoter Score

Working with regional managers and sales managers for product placement and designing the sales strategy.

Vendor management

Managing the annual marketing budgets

Market Intelligence - Sharing the market feedback and information about competition with the sales team