National Trade Marketing Manager - FMCG

- Ideate and provide support to various channels in terms of signages, POSM, other visibility, sampling, trade promotions, and events etc. to ensure achievement of channel/region sales targets

- To devise GTM strategy for different markets resulting in maximum distribution gains with minimum distribution cost

- Mapping of competitor coverage

- Plan and drive addition of outlets, units and super/sub stockists along with the sales team

- Tracking of Product Launches, ideate and execute Consumer Promotions to boost trials or improve sales contribution of categories, monitor and report on launch/promotional activities, track competitive sales in key channels

- Manage Trade Marketing & Brand Activation budgets & control spends

- Design SOP for different activities and reporting to ensure the targeted goal.

- Shortlisting & on boarding vendors for the crafting & execution of POSM