National Trade Marketing Manager - FMCG

This position is accountable for

1. Trade Marketing - Wsale:

- Leads the complete thinking on Wsale channel from a long term impact on the business

a. Development of Sell-in Plans

i. Long term: Loyalty

ii. Short term: QPS, trade loads

b. Development of Sell-out plans

i. Visibility plans (NOT Visibility tools)& execution

c. Store coverage plans

- Data analysis and insights on the channel

- Efficacy of inputs with budget analysis to ensure maximum impact for each rupee spent

- C&C is also a key part of this channel

2. Trade Marketing - Rural:

- Leads the complete thinking on Rural channel from a long term impact on the business

a. Development of Sell-in Plans

i. Long term: Loyalty

ii. Short term: QPS, trade loads

b. Development of Sell-out plans

i. Visibility plans (NOT Visibility tools) & execution

- Efficacy of inputs with budget analysis to ensure maximum impact for each rupee spent

- Lead Demand creation activities to build demand across markets

3. New product launch / Exclusive SKU's for the channel:

- Build robust plans for all NPD's / excl Channel SKU's with key focus on retail planning basis:

i. Building robust plans towards How to win

- Needs to work across product categories with clear guidelines on launch

- Monitors performance across markets via regular reports across the country

- Shares best-in-class launch practices across territories to ensure improvement of launch processes

4. Distributor & People incentive plans

- Build distributor and onroll people R&R / incentive plans towards driving sales agenda

- Liaise with NTMM - Retail & Visibility towards incorporating key brand plans into above inputs