National Trade Marketing & Activation Manager - Lifestyle Brand

Responsible for Overall Trade Marketing activities Nationally:-

- Formulate & Implement Annual Sales, Distribution & Marketing Objectives, & Strategies in alignment with Organizational goals

- Coordinate C&F, logistics & Ensure optimum supply levels with channel partners to ensure timely deliveries to the customers; Recommended appropriate actions to dealers on Investment; Ensure application of Trade Pricing policies & practices

- Manage advertising & promotional expenditure within budgeted levels; identify cross-selling opportunities for product & build appropriate positioning; responsible for product knowledge, creating service/product awareness & visibility, devising Productivity generation plans

- Ensure smooth functioning of support processes like claim settlements, transaction related complaints, trade engagement programs, business promotion activities etc

- Build account development strategies for new service launch & sales initiatives; review channel performance, coordinate for marketing & customer support

- Maximize sales by forecasting accurate Monthly & Annual business expectations

- Develop appropriate Product Portfolio in terms of positioning, contribution & market share

- Conceptualize & execute new product launches; grow sales by implementing advertising & marketing campaigns; Monitored effectiveness of key activities for fine tuning requirements.

- Identified new streams of revenue

Reporting to Chief Marketing Manager

Candidate Requirement:

- PAN India work exposure is mandatory

- Should be from - FMCG / CD / Lifestyle Brands / Ready-made Garment / Building Material Industry

- MBA from top 30 B schools only apply

- Male / Female Candidates Can Apply

Narayan Iyer (09819147645)
PAN India Recruiters
Mumbai