National Trade Manager - Marketing - FMCG

Designation: National Trade Marketing Manager

Position Level: Sr. Manager.

Reporting Authority: GM-Marketing

Job Objective:

- Develop and execute the marketing plan to build brand presence and increase market share

Key Responsibilities:

Business Planning :

- Understand business objectives and develop a Marketing plan.

- Develop and propose marketing budget; monitor adherence to the approved plan and budget

- Develop the annual marketing calendar including event tie-ups, dealer and retailer promotions and other visibility initiatives the organization needs to undertake

- Scan the business environment on a continuous basis to identify, analyse and capture market trends and share the same with Head - Branding and Market Research and Head Sales

Marketing Operations :

- Understand branding guidelines and ensure accurate reflection of brand identify in all marketing initiatives

- Coordinate with local vendors to customize brand creatives to local requirements while ensuring alignment to Corporate guidelines

- Identify events or forums with opportunities for participation by company and inform Head - Branding & Market Research and Sales teams of the same

- Drive execution of the BTL marketing activities in coordination with Sales teams including event tie-ups, dealer and retailer promotions and other visibility initiatives

- Build and effectively manage relationships with local media partners

- Work closely with Sales teams to plan and execute new product launches including development of collateral for dealers and launch events, radio and print promotion etc.

- Monitor adherence to placement and merchandizing norms through regular market audits

- Provide market intelligence to Sales & Operations teams for development of trade marketing schemes

Operational Excellence

- Ensure maintenance and updation of detailed documentation and MIS reports on all media related activities

People Management :

- Provide inputs for the annual manpower plan and budget of the Marketing team, in consultation with Brand Managers

- Develop the capabilities to take on higher responsibilities while performing the given/in-charge responsibilities at various levels within the functions

- Oversee training of teams to meet the requirements of the role