National Sales Manager - Modern Trade - FMCG

Candidate should have :

- MBA in Marketing

- 12-15 years + experience in FMCG category, preferably Food category with strong experience in National modern trade channel & A Class MT outets/ retail

- Should have directly handled Modern Trade at corporate level

Age : 35 to 40 years

- Good communication skills

- Demonstrated selling skills

- Good interpersonal skills

- Good analytical shills

- Should have high initiative and perseverance

Role :

- Prepare the Modern Trade sales strategy & growth plans in line with business strategy

- Key responsibility as the Head of Modern trade is to drive profitability and deliver on the Revenue and Category Share parameters.

- Align and execute trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy.

- Lead resource for planning portfolio growth initiatives with accounts, assortment planning, launch planning and execution, development and execution of Joint Business Plans.

- Category management and Promotion planning

- Driving operational efficiency for modern trade channel.

- Monitoring performance and taking corrective actions

- Responsible for achieving planned sales by channel and customer

- Achieving consistent growth by managing various internal and external stakeholders

- Work within allocated promotional cost and ensure effective spending in driving sales and brand building.

- Lead resource for planning and negotiating for in-store activations, merchandising, sell-out plans with the accounts

- Negotiate favourable annual trading and logistic contract with chain

- Provide trade information, competitor's activities and market intelligent to company

- Manage Accounts receivables, Responsible for debt collection and resolve all long outstanding debts

- Resolve customer's trade issues, complaints and operational matters.

- Manage and review outstation outlets through frequent market visit and liaising with local Sales Management

- Work closely with Marketing head & KA Executives in achieving company's objective and vision.