National Sales Manager - Modern Trade - FMCG

Join a company that supports an entrepreneurial spirit and cultivates a professional environment, while offering opportunities for individual development and advancement.

Our client is a leading one-stop solution for all the grooming requirements of every modern man. The company provides products and solution packages for various concerns like skin, hair, hygiene, beard and body odour among others. Their products use natural ingredients and premium essential oils with a promise of no chemicals or preservatives and no cruelty to animals. They continually strive to deliver the finest products for men to take charge of their physical appearance and appeal, assisting in the journey to transform into a modern Gentleman.

The company was founded 6 years back, and is backed by a premium skincare brand and represented by a top-ranking actor/ star. They have a fabulous online presence along with over 1000 touchpoints like salons, retail stores and beauty shops.

As a Modern Trade - National Sales Manager, you will be responsible for building road-map to leadership for Modern Trade Channel, strategizing and implementing programs/ plans for development of sales in this channel.

What you will do :

Handling customer business development through execution of category best practices and insights, and development of common strategic initiatives

Achieving volume and sales targets through effective implementation of sales strategies

Aligning and executing trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy

Prioritizing and deploying of available spends towards strategic focus areas and activities for chains and brands

Tracking utilisation and effectiveness of trade spends in activities & channels along with the Go-To-Market Manager

Being responsible for achieving planned sales by channel and customer

Achieving consistent growth by managing various internal and external stakeholders

Working within allocated promotional costs and ensuring effective spending in driving sales and brand building

Leading resource for planning and negotiating for in-store activations, merchandising, sell-out plans with the accounts

Negotiating favourable annual trading and logistic contract with chain

Providing trade information, competitor's activities and market intelligence to company

Managing accounts receivables

Being responsible for debt collection and resolving all long outstanding debts

Resolving customer's trade issues, complaints and operational matters

Managing and reviewing outstation outlets through frequent market visit and liaising with local Sales Management

Desired Candidate Profile

What you need to have:

10-12 years of experience in Personal Care/ FMCG category

Strong experience in national modern trade channel & MT outlets/ retail