National Sales Manager - Lending Startup

Our client is a financial technology company provide instant gold loans and secure gold locker services across Delhi NCR and Indore. It is a gold-based lending startup. So far, the startup has raised $2 million from Leo Capital along with participation from prominent angel investors.

Headquarters : Gurgaon, Haryana, India

Founding Date : 2020

Current AUM of Company: Rs 300 Cr

Job Location: Sector 44, Gurgaon

This will be an IC role to start with and reporting to the National Sales Head. Eventually will turn into a people manager role.

Who is this person:

- 8 - 12 years of total experience in consumer lending or field sales led organisations.

- Should have spent 5-6 years as an individual contributor i.e. handled direct sales.

- Should have led field sales teams selling direct to consumer loan/credit products.

- Last monthly sales should be more than 500 cr + & AUM of 3000 cr +.

- Aggressive. Number driven. Hands on. Ownership mindset. 0 entitlement.

- Responsible for the overall sales & marketing activities.

- To prepare daily, monthly, quarterly, and annual sales targets, and forecasts, plan & execute.

- Identify new potential customers and new market opportunities.

What does it entail:

- Own & drive sales targets as per AoP.

- Continuously optimize incentives for employees & partners/affiliates to lower costs.

- Ensure optimal headcount to meet targets.

- Stay on top of sales numbers, always.

- Ensure heterogeneity & predictability of demand pipeline by diversifying sales channels.

- Keep close watch on competitive landscape & offerings.

- Keep sales teams motivated through required performance structures.

- Establish offline distribution partnerships to source higher margin customers.

- Prepare daily, weekly, monthly sales projections in conjunction with field sales & inside sales.

- Prepare a detailed plan around what inputs (people, product, process, partnership, marketing) will deliver the sales targets.

- Conduct sales rigour calls 2-3 times everyday with all cities to monitor pipeline conversion. - Work with credit, scheduling, inside sales to get the pipeline moving.

- Double check & question projections given by city teams & plan to any potential derailment of the pipeline.

- Track productivity of each field force member. They should either be on company assigned cases or out hunting on their own. No one should be idle on company time.

- Push city teams to build a habit & culture of getting out in the field & do open market sourcing/cold selling.

- Keep a pipeline of high quality sales people in cities; 3 months up or out. We want a pure meritocracy, not assured fixed income company.

- Train people on how to negotiate with customers, how to pitch, structure a sales process, handle objections & follow-up.

- Shameless follow-up, follow-up & follow-up culture should be created.

- Ensure training content & FAQs are updated & in all languages.

- Create a culture of aggressive follow-up on not converted leads.

- Create capability (skillset & incentive) to cross-sell.

- Create a balanced incentive structure.

- Create talent redundancy across cities.

- Travel to cities & meet city teams & customers 1-2 times a month.

- Be aware about industry trends, competitive activities & any new disruptive trends around distribution & pricing.

- Data, number & quantitative insights & less of qualitative verbal explanations.

- Lead people by example & not entitlement; do as you say & then get them to do the same.

- Earn respect & not demand it. They should fear you out of respect & not because of some title you hold.

Interested candidates can send below details:

Total Exp:
Rel Exp:
Current CTC (Fixed+ Variable):
Exp CTC (Fixed+ Variable):
Offer in Hand:
Notice Period:
Reporting to:
Reason for change:
Current location:
Ready for relocation:
Education:
Hi Please mention the below reasons:
Why do you think you are good fit for this role?
Why you are interested in this role?

Mobile/ Whats App : +91-8007555855