Role Objective: The role will have subject matter expertise, competitive dynamics and market insights in order to drive the credit cards in the industry. Accountability /Responsibilities: 1. Understand the credit card business drivers 2. Experience in Driving Credit Card with leading banks 3. Extensive experience in driving co-branded cards with partnerships with leading merchants 4. Liaise with the internal and external business partners to plan and implement the launching of new initiatives 5. Design and implement effective marketing strategies and programs to grow the profitability of credit cards. 6. Drive Rewards Program, regular updation of the redemption catalogue and overall smooth redemption functioning. 7. Spearhead Co-brand & affinity programs to enhance market share 8. Manage marketing budgets to ensure cost-effective marketing exercises. 9. Responsible for Activation, Usage & retention programs. Develop & implement programs for increasing card spends & improving the % of revolvers. 10. Design and drive acquisitions road maps to ensure smooth and continuous acquisitions of new clients 11. Monitoring product features, managing entire bouquet of features and ensure smooth functioning and customer delight. 12. Liaison with internal teams for seamless and efficient delivery of the product for improving customer experience, analyse sales data on a monthly basis to ensure that the service parameters are met. 13. Work closely with direct banking unit to ensure customer satisfaction & timely resolution of customer complaints. 14. Ensure regular communications through various channels like physical collateral, e-mailers, websites etc. 15. Manage Profit and Loss details for allotted product strategy. 16. Ensuring smooth functioning of all the laid down processes and suggest necessary improvements basis feedback from the sales team Experience: Overall 12 plus years in Credit/Retail Banking experience

Mumbai

National Payments Corporation of India - Associate Vice President - Credit Cards Business  

National Payments Corporation of India - Associate Vice President - Credit Cards Business   ,Job Description for National Payments Corporation of India - Associate Vice President - Credit Cards Business   in NPCI in  Mumbai for (12-14) years of experience. Apply Now!

Job Description for National Payments Corporation of India - Associate Vice President - Credit Cards Business   in NPCI in  Mumbai for (12-14) years of experience. Apply Now!