National Modern Trade Head - FMCG

Business development / Modern Trade

- Driving New Product Launch, Brand activations and Thematic promotions in modern format stores

- Circulating a weekly performance report to internal stakeholders mapping progress in business growth and planning

- Framing and Negotiating Annual Terms of Trade for each key account

- Being the KA expert in the region & providing direction to the regional management team on handling KA to maximize our gains out of the channel

- Developing region-wise annual plan for all Key Accounts in the region taking cue from the CBP of all national accounts & local accounts

- Ensuring visibility & activation permissions as per national TOTs is properly executed at the region

Planning :

- Analyzing data, Prospecting and Strategizing business - JBP's to grow market share

- Conducting monthly and quarterly business reviews with customers

- Using competition data and knowledge to develop customized selling proposition in each account

- Maintaining Account profitability and financial hygiene.

- Driving top-line and bottom-line in all the organized retail chains to ensure growth

- Ensuring cost to sales for local activities with national accounts in line in with CBP of the account

- Ensuring that cost to sales targets for regional accounts are maintained as per plan