National Marketing Manager - Publishing Domain

National Marketing Manager - Publishing

Required Experience : 10 to 12 years of experience in publishing domain

Education : Any Degree with MBA or PG Diploma in Marketing

The position will report to CEO.

Roles & Responsibilities :

- Plan & execute marketing and branding objectives, to grow the business and bring in additional revenue to the Company.

- Prepare marketing strategies.

- Expand product solutions and offerings.

- Develop product positioning.

- Demand generation - Develop the strategy and manage the marketing programs that drive demand for our products.

- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.

- Oversee creation and delivery of press releases, advertisements, and other marketing materials & collaterals etc.

- Gather and analyze customer insight.

- Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.

- Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.

- Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.

Required Skills/ Traits :

- Very strong written & oral communication skills in English language.

- Tech savvy. Conversant with the latest techniques of marketing viz social media - digital marketing.

Possesses leadership qualities : Ability to work harmoniously across functional teams. Result oriented through goal setting process. Effectively align personal goals with Company goals. Persuasive and good negotiation skills. Practice cost effective techniques- minimalist in nature.

- Ability to see the big picture and relate it to ground realities.

- Appreciate and follow Company's beliefs/ values and practices. Work within the realm of ethical business practices.

- Good in documentation

- Domain knowledge will be an added advantage (like higher education institutions content marketing)

- Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.

- Holistic approach to the job; analytical, numerate, knows basics of marketing finance.

- Field sales experience

- Willing to extensively travel

Latha Kiran
M: 9036690234